Google provides a free set of tools called Google Webmaster Tools that your can use to to analyze site traffic, set Google's view of your site and even share information about your site with Google. While Web Hosting Hub is not affiliated with Google, we are happy to provide some basic documentation. Please keep in mind that we are unable to provide specific support for Google Webmaster Tools, but Google does have extensive documentation and a support forum:. If you have any questions about setting up a Google Webmaster Tools account, please feel free to submit a question in our Support Center.
We value your feedback! Learning Corner. OpenCart 1. Cube Cart 2. Cyberduck 1. Databases Dreamweaver 4. Which brings us to the next point of our review of GWT. The only part of Google Webmaster tools as frustrating as the former bucketing and ongoing sampling, is the lack of official API support. There is a an official Java API that cannot return search query data; only crawled keywords,crawl issues, etc. Even the Google Analytics integration is lacking.
The search query data cannot be combined with any meaningful GA metric, and, to make things worse, the imported data is still being bucketed! The best we can do is export the summarial table with a breakdown only by pages and not search queries. We could also technically scroll down the page, expanding each of the links by hand, but that would be painful.
I wrote a couple JavaScript functions to automate the process. The code is available from GitHub , and is also included below. I have only used it in Chrome. Why did we even download it in the first place? Well, as we mentioned in step 3, GWT data is only available for the past three months. If you regularly backup your data, you will have access to more than three months, and may be able to conduct better keyword analysis.
Google your brand. Now do it on private browsing. Assuming you have sitelinks, do you like them? Occasionally, the sitelinks can link to pages that convert poorly or offer suboptimal UX. If you have a lot of branded traffic and a crappy sitelink or two, this is a big and easy win.
The most common big win scenario I see is when a site was getting a lot of traffic to a page that has suddenly become dated for example, a seasonal or out-of-stock product. Just make sure this is the right thing to do. Also, if it happens that the vast majority of Google traffic to a page is coming through a sitelink which you can determine by analyzing the page in the Search Queries and noting how many clicks are from branded queries , then you can guess on conversion and engagement for the sitelink in a Google Analytics landing page report filtered for only Google organic traffic.
Links to Your Site give you data on who links to which pages on your site. We use Open Site Explorer by Moz. Majestic SEO is a third option, and has the largest database among the premium link tools. You also should examine the free limited versions of the three above-mentioned tools. You should check out the Inbound Links report of Bing Webmaster Tools , which I believe has higher limits on how many links it will report or, at the least, documentation on its limits.
Nobody crawls the web as deep as Google does. You can download the linking domains and check to see if a given domain is linking to you. This can be useful if you really want to see if a specific site links to you or if you just want to see what the other link tools are missing typically the dirty underbelly of the interwebs.
Seeing which pages pull in the most links and why is my favorite thing I do when analyzing link-winning strategy. Unfortunately, the GWT report only lists up to phrases. The year of mobile is no longer next year. As you may have heard in , mobile internet usage exceeds that of desktop in the U. S , and mobile is the most popular form of any media worldwide. In January , it was reported that Google has been sending many mobile usability warnings to webmasters; that article also noted the many signs a new mobile ranking algorithm is incoming count me among the bandwagon riders who feel mobile UX will be a ranking factor.
Certainly, Google has been making a serious effort to communicate mobile SEO best practices. This all underscores the importance of the new Mobile Usability report, which Google announced in late October The report lists URLs that contain a given error. Index bloat is one of the most common problems SEOs deal with. When Google has way more pages indexed then deserve to be organic landing pages, the consequent dissipation of link juice and constrained crawl budget can have a significant impact on SEO traffic.
The converse of index bloat is when pages that should be indexed are not indexed, and this is an equally important problem. Often, when these issues are in their early stages, the impact on traffic is not yet apparent.
Check the Advanced Index Status report and examine total pages indexed , the number of pages removed , and the number of pages blocked by robots. For more information on crawling and indexation metrics, read this. This error occurs whenever there is no page for the URL requested.
Common causes of s include typos in the destination URL of a link and failure to redirect the URL of a page that was moved or deleted. Both causes of s can be detrimental to both the user experience and your SEO endeavors. These may not represent any significant inconvenience to your users or wastage of link juice, but many s will be problematic.
Resolve problem s by redirecting to the appropriate page, by changing the destination URL of the inbound link, or by restoring content to the , depending on what is most practical and most beneficial to your users.
This post explains the right perspective on s. For example s, s, and s are all non-crawlable. Google Webmaster Tools reports on all these. Soft s are a user-experience and SEO issue, and GWT can be the best way to find them non-manually though some might not actually be soft s.
However, GWT does not report on crawl issues like misplaced meta robots tags or redirects. Crawl Stats has pretty volatile graphs, but do look for big, weird spikes and distinct trends. For example, Crawl Stats can tell you:. These are taken from the link below. In order to use the Search Console reports, you need to enable Search Console data sharing in your property settings.
You must have administrator permissions on both the Google Analytics and Search Console accounts that are to be linked. You should see the URL of your website, which confirms that the website is verified in Search Console and that you have permission to make changes. Click Save. Refer to the code below.
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