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What does one do with all that if the agency is blogging about the client? In all cases? Does the agency blog ever defer to the client?
What perceptions does that create among the media and the public? We all have clients and customers. We all have these issues. To chime in and make yourself available.
They study dialogue and communication for a living. But given the amazing work they do, there should be some fascinating insight and option for them to share. Someone needs to convince me that PR Agencies are beyond the blog rules of thumb for any other industry.
I use my clients as examples to illustrate my points. To me, PR and the internet are entertwined. Hi Deirdre, thank you for stopping by! I think you bring up a great question. I think you raise interesting topics for further discussion. At the very least, thought has to go into all of this in order to offer value to the people who are reading it. Sam Lawrence, the gentleman who started it all…thanks for visiting and thanks for writing that post today.
It sparked a ton of great dialog. I think that PR, or any company, needs to evaluate what they want to say, to whom it matters, and why. Doing so will help them connect with readers in a genuine and sincere way and hopefully add value along the way.
Certainly there are some who would do it extremely well. I think as in anything, the best would be represented by those passionate about their subject matter. I was once asked by an aspiring blogger what it took to become a thought leader. For me, if a client wanted my agency to blog about our experiences working with them, i would question why?
Biran, I liked what you had to say on this topic and the intimidation in blogging. But this blog made me think maybe mine are more valuable because my blogs are not driven by clients but rather my own musings — and an assignment from my teacher. Thanks for the post! I include most of my clients on our blog when it fits. Or sometimes I talk about new ideas, products etc a client is discussing publicly. We are hired by clients, we have a contract with them and an obligation to them to do the right thing.
Am I going to take my client to task on my blog when I have an issue with them? However, if my client has an issue that needs to be addressed publicly, my blog is one method we may use of doing that. Neither of those options bodes well. Brian, I think this is a very important question to ask PR professionals because social media continues to expand and the PR field needs to decide when blogging is necessary.
I think a company should blog if the information is relevant and interesting to its target audience, otherwise I agree with Darryl Siry, it seems like a waste of time. It will be interesting to see how PR professionals tackle these issues as blogging becomes more popular in the years to come. Great post today. The fact that this is even being debated is a positive sign. YES, agencies should blog if for no other reason than to provide leadership to their clients. Most are not as forward thinking as Jive, and to have a client give this type of freedom is refreshing.
I completely agree that public relations agencies should participate in blogging. Blogging is an inexpensive and effective way to send a message to all potential clients about the agencies values while, at the same time, creating its online persona. Blogs present the perfect opportunity to express what an organization is all about.
However, I do agree with agencies who state that blogging could potentially damage existing relationships with clients. Blogging subject matter should absolutely steer clear of revealing any information about specific clients and accounts. Regarding individual campaigns, PR should be invisible.
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